A New Camera Just Came Out

You’ll probably see lots of articles in magazines and on boring websites saying It’s The Last Camera You Will Ever Need.

It probably is. It’s probably brilliant.

Although, didn’t they said that about the last one, and the one before that, and the one before that? And with every incremental improvement the price rises. Now the top of the line camera is $3,500 rather than $2,500. In just a few years with just a few improvements, another $1,000 gets slapped on the price tag.